In-House Digital Label Printing: Cov txiaj ntsig, kev pheej hmoo, thiab yuav txiav txim siab li cas

Cov lus cog tseg ntawm cov ntawv luam tawm hauv tsev yog qhov ntxim nyiam: luam cov ntawv tshaj lij ntawm kev thov, hla kev txiav txim yam tsawg kawg nkaus, zam cov nqi teeb tsa, thiab hloov cov qauv tsim txhua lub sijhawm koj xav tau. Rau ntau lub npe me me, qhov kev cog lus ntawd yog tiag tiag -thiab hloov pauv.

Tab sis muaj lwm sab ntawm zaj dab neeg no. Hauv tsev digital daim ntawv lo luam tawm los nrog cov kev pheej hmoo tiag tiag uas tuaj yeem tso tseg koj lub sijhawm, nyiaj txiag, thiab kev ntseeg siab ntawm hom. Cov kev pheej hmoo no tsis tshua muaj kev sib tham hauv cov khoom lag luam glossy ntawm cov tshuab luam ntawv, tab sis lawv tsim nyog nkag siab ua ntej koj nqis peev.

Phau ntawv qhia no muab rau koj tag nrho cov duab -cov txiaj ntsig, kev pheej hmoo, thiab lub hauv paus ua haujlwm los txiav txim siab seb puas luam tawm hauv tsev yog qhov zoo rau koj lub lag luam.

Txoj Kev Qub: Vim li cas Cov Ntawv Sau Thiaj Ua Rau Cov Hom Me

Txhawm rau nkag siab tias vim li cas cov ntawv luam tawm digital yog qhov hloov pauv hloov pauv, nws yuav pab saib seb cov ntawv siv li cas los ua.

Daim ntawv lo luam tawm ib txwm siv -flexography thiab offset- yuav tsum muaj cov ntawv luam tawm lub cev. Txhua xim hauv koj tus qauv tsim xav tau nws tus kheej phaj. Ib txheej ntawm daim hlau tuaj yeem raug nqi $ 300 txog $ 1,000 lossis ntau dua, nyob ntawm qhov nyuaj. Ua ntej ib daim ntawv lo luam tawm, koj twb tau ntau pua nyiaj hauv lub qhov.

Tom qab ntawd muaj qhov tsawg kawg nkaus txiav txim kom muaj nuj nqis. Yuav kom cov phaj nqi tsim nyog, cov tshuab luam ntawv feem ntau xav tau 5,000, 10,000, lossis txawm tias 25,000 daim ntawv lo rau ib qho kev txiav txim. Qhov ntawd yog qhov zoo rau lub teb chaws hom muag ntau lab units. Rau kev pib sim qhov tshiab saj, nws yog lub tsev khaws khoom ntawm kev pheej hmoo tsis muag.

Ntxiv rau lub sij hawm txhuas ntawm ob mus rau plaub lub lis piam, thiab cov qauv qub dhau los ua qhov cuam tshuam rau kev nkag. Cov hom me me xws li xaj ntau dhau, them nyiaj ntau dhau, lossis zoo li amateurish.

Txoj Kev Tshiab: DigitalLabel Printingpiav qhia

Cov ntawv luam ntawv digital ua haujlwm zoo ib yam li lub tshuab luam ntawv inkjet koj twb paub lawm-tab sis ntawm qhov loj dua, nrog rau cov ntaub ntawv tshwj xeeb, cov inks tshaj lij, thiab txiav txiav.

Hloov cov phiaj, cov tshuab luam ntawv digital siv cov ntaub ntawv digital. Koj tus qauv tsim raug xa ncaj qha mus rau lub tshuab luam ntawv, uas siv tus number case lossis toner rau ntawm daim ntawv lo. Cov duab yog tsim pixel los ntawm pixel, tsis yog phaj los ntawm phaj. Qhov no txhais tau tias:

Tsis muaj daim hlau.Tsis muaj nqi teeb tsa. Tsis muaj kev txiav txim yam tsawg kawg nkaus.

Sau raws nraim qhov koj xav tau.Kaum daim ntawv lo? Ib puas? Ib txhiab? Tag nrho cov nyiaj txiag sib npaug vim tias tsis muaj nqi teeb tsa rau amortise.

Hloov koj tus qauv tsim ntawm batch.Xav sim peb hom ntawv sib txawv? Sau 50 ntawm txhua. Xav tau hloov kho cov npe khoom? Sau cov ntawv tshiab tag kis.

Yam Koj Yuav Tsum Tau Pib

Kev teeb tsa koj tus kheej lub peev xwm luam ntawv yog yooj yim dua li koj xav:

Lub tshuab luam ntawv xim xim:Desktop xim inkjet daim ntawv lo tshuab luam ntawv yog ib qho kev xaiv nrov rau cov lag luam me thiab nruab nrab, nrog cov nqi ntawm ob peb puas mus rau ntau txhiab nyiaj. Cov khoom siv no feem ntau yog compact, intuitive, thiab tuaj yeem zaum ntawm koj lub rooj ua haujlwm lossis lub studio.

Cov ntaub ntawv sau npe:Daim ntawv, polypropylene (BOPP), yas, lossis polyester- xaiv raws li koj cov khoom ib puag ncig.

Tsim software:Adobe Illustrator, Photoshop, Canva, lossis Microsoft Word. Feem ntau cov tshuab luam ntawv tuaj nrog cov qauv yooj yim lossis tus khub tsim apps.

Txiav thiab ua tiav:Ntau lub tshuab luam ntawv digital suav nrog kev sib xyaw ua ke uas txiav cov ntawv txiav rau koj qhov xav tau tom qab luam ntawv.

Kev Lag Luam: Tus nqi sib piv

Rau ib hom me me xav tau 1,000 daim ntawv lo:

Lub tshuab luam ntawv xim xim nruab nrab tuaj yeem them rau nws tus kheej hauv kev zam cov nqi phaj tom qab tsuas yog ib lossis ob txoj haujlwm. Cov lag luam uas hloov los ntawm outsourcing mus rau hauv tsev luam ntawv feem ntau txuag tau li ntawm $ 5,000 toj xyoo.

Qhov Zoo Tshaj Plaws Tshaj Tawm Tshaj Tawm

Test thiab Iterate Dawb:Tsis muaj nqi phaj, koj tuaj yeem kuaj ntau daim ntawv lo nrog cov neeg siv khoom tiag. Khiav 100 daim ntawv lo ntawm Design A thiab 100 ntawm Design B. Cia lub khw txiav txim siab tus yeej.

Teb rau Cov Lus Teb Instantly:Ib tus neeg siv khoom yws txog cov npe khoom? Hloov nws tag kis. Tus neeg sib tw tshaj tawm cov khoom zoo sib xws? Kho koj cov lus nyob rau lub lim tiam tom ntej.

Launch Limited Editions thiab cov khoom raws caij nyoog:Cov ntawv sau hnub so, lub caij ntuj sov, kev sib koom tes tso tawm - digital printing ua rau cov txiaj ntsig no tsis muaj kev pheej hmoo.

Txo cov khib nyiab:Sau yam koj xav tau, thaum koj xav tau. Tsis muaj lub thawv ntawm cov ntawv tsis siv neeg sau cov plua plav.

Txo lub sij hawm ua cov hmoov lead thiab txhim kho kev lag luam teb:Cov lag luam me thiab nruab nrab tau nce siv cov ntawv luam tawm hauv tsev kom txo cov nqi mus sij hawm ntev, txo lub sij hawm hloov pauv, thiab teb sai dua rau kev hloov pauv hauv kev lag luam.

Nyiaj txiag txaus ntshai

High Per-Unit Nqi ntawm ScaleDesktop xim tshuab luam ntawv ua haujlwm zoo rau cov khoom me me, tab sis chav tsev nqi nce siab nrog ntim. Kev lag luam luam ntawv muab tus nqi zoo dua rau kev txiav txim loj. Tus nqi sib txawv tshaj 2-3 xyoos tuaj yeem ua tau ntau heev. Txheeb xyuas koj qhov point break-even. Rau 3,000-5, 000+ daim ntawv lo rau ib qho kev tsim, luam ntawv lag luam yog kev lag luam ntau dua. Kho vajtse tsuas yog tso nyiaj rau 10-20% ntawm tag nrho cov nqi; consumables yog tus nqi tseem ceeb tsav tsheb.

Cov Nqi Them Nqi Tsis MuajCov tshuab luam ntawv xim xim xav tau cov ntawv tshwj xeeb, number case lossis ribbons, thiab qee lub tshuab luam ntawv pov tseg cov khoom siv rau ib txoj haujlwm luam tawm. Cov nqi mus sij hawm ntev yuav zoo sib xws lossis tshaj tawm cov ntawv luam tawm. Sib piv cov nqi ib-label tiag tiag tiv thaiv ntau lub tshuab luam ntawv lag luam. Thermal labels raug nqi $0.02-$0.05 txhua, thaum xim inkjet tuaj yeem ncav cuag $0.36-$1.20 ib thooj.

Kev pheej hmoo zoo

Cov xim tsis sib xwsCov tshuab luam ntawv nkag qib tsis muaj kev tshaj lij xim calibration, ua rau batch-to-batch hloov xim. Kev lag luam luam ntawv siv Pantone-matched inks rau cov zis ruaj khov. Kev tsim khoom lag luam tsis sib haum ua rau cov neeg siv khoom ntseeg siab. Ua tiav cov haujlwm hauv ib pawg. Tsis txhob hloov tus cwj mem lossis cov khoom siv nruab nrab khiav. Outsource core brand labels rau cov qauv xim nruj.

Limited Substrate CompatibilityCov tshuab luam ntawv desktop muaj cov khoom txwv: inkjet smudges hauv av; glossy/synthetic stocks yuav curl los yog jam. Tsau qhov dav-dav kuj txwv qhov loj me ntawm daim ntawv lo, thaum lub tshuab luam ntawv lag luam txhawb nqa yuav luag txhua lub substrates. Tshawb xyuas cov khoom sib haum ua ntej tsim. Outsource lossis upgrade cov cuab yeej rau cov khoom siv tshwj xeeb.

Slow Print SpeedsCov tshuab luam ntawv desktop qeeb qeeb dua li cov khoom siv hauv tsev. High-volume printing tsim cov khoom siv-chain bottlenecks thaum lub sij hawm kev txiav txim surges. Ntsuas cov kev xav tau siab tshaj plaws. Xaiv cov luam ntawv luam tawm kom ceev cov khoom loj loj.

Kev pheej hmoo ua haujlwm

Lub Sijhawm Dag Zog thiab Kev Nyuaj SiabHauv tsev luam ntawv muaj xws li tsim, thauj khoom, tu, calibration thiab daws teeb meem. Nws siv cov neeg ua haujlwm thiab cuam tshuam los ntawm kev lag luam tseem ceeb. Taug qab teev luam ntawv. Rov ntsuam xyuas yog tias txhua batch siv sijhawm ntev li ob teev; lub sij hawm txuag los ntawm outsourcing feem ntau outweighs cov khoom txuag.

Kev teeb tsa thiab kev ua haujlwm nyuajTsav tsheb installation, xim tuning thiab parameter hloov kho xav tau kev paub-yuav ua li cas. Kev teeb tsa nyuaj nkim sijhawm ua lag luam. Paub meej tias cov kev xav tau ua ntej yuav khoom. Xaiv cov neeg muag khoom nrog kev txhawb nqa zoo yog tias koj pab neeg tsis muaj kev txawj ntse.

Khib thiab misprintsMisalignment thiab xeem prints tsim pov tseg. Cov khoom siv xim yog kim, yog li luam ntawv yuam kev ua rau hnyav poob. Muab 10-15% cov khoom siv ntxiv. Khiav cov qauv kuaj ua ntej ua tiav cov khoom tiav.

Hidden Yam tsawg kawg nkausTxawm hais tias "tsis muaj qhov tsawg kawg nkaus" kev lag luam, cov ntawv yob muaj qhov tsawg kawg nkaus yuav khoom. Tej zaum koj yuav xav tau yuav tag nrho cov yob txawm rau cov hauj lwm me me thiab xaus nrog cov khoom seem. Tshawb xyuas cov cai txiav txim yam tsawg kawg nkaus rau cov khoom siv. Siv tus neeg thib peb luam ntawv rau ultra-me me khiav.

Thaum In-House Printing Makes Sense

Koj tab tom sim cov khoom tshiab thiab xav tau iterate cov qauv sai sai

Koj muaj ntau SKUs nrog kev hloov pauv tsis tu ncua-txo cov nqi teeb tsa tseem ceeb dua li tus nqi ib-unit

Koj qhov ntim tag nrho thoob plaws txhua qhov qauv yog qis dua 3,000-5,000 daim ntawv lo rau ib hlis

Koj muaj nuj nqis rau kev ceev thiab yoog raws tshaj tus nqi qis tshaj ib-unit

Koj muaj sijhawm thiab ua siab ntev los tswj cov txheej txheem luam ntawv

Thaum twg rau Outsource

Koj muaj kev ruaj khov, ntev-ntev tsim

Koj qhov ntim ntau dua 3,000-5,000 daim ntawv lo rau ib SKU

Koj xav tau cov khoom zoo xws li ntawv ci, embossing, lossis tactile coatings

Koj xav kom Pantone xim txuam

Koj daim ntawv lo ntsib kev mob hnyav (sab nraum zoov, tub yees, tshuaj)

Koj xav tsom koj lub sijhawm rau kev ua lag luam tseem ceeb

Txoj Kev Hybrid

Rau ntau hom me me, txoj kev ntse tshaj plaws yoghybrid:

Siv koj lub tshuab luam ntawv digital raukev sim, txwv ib tsab, thiab khiav luv luv

Outsource kojcov khoom tseem ceebrau cov tshuab luam ntawv coj mus muag thaum tsim qauv ruaj khov thiab cov khoom ntim tau pom zoo rau nws

Qhov no ua rau koj hloov pauv qhov twg koj xav tau, thiab tus nqi ua haujlwm tau qhov tseem ceeb tshaj plaws.

Q1: Puas yog hauv tsev digital luam ntawv ib txwm pheej yig dua li luam tawm lag luam?

Tsis yog. Kev lag luam luam tawm muaj nqi qis dua rau 3,000-5, 000+ cov ntawv lo. Nyob rau hauv lub tsev luam ntawv suits luv luv khiav, nquag hloov tsim thiab sim. Consumables, tsis hardware, tsav nqi feem ntau.

Q2: Cov tshuab luam ntawv puas tuaj yeem ua tau raws li kev lag luam luam tawm zoo?

Tsis yog. Kev luam ntawv ua lag luam muab cov txiaj ntsig kev ua haujlwm zoo ib yam. Cov ntawv luam tawm ntawm lub desktop tau txais rau cov hom me me, tab sis cov ntawv inkjet ua haujlwm tsis zoo hauv qhov chaw ntub dej.

Q3: Ntau npaum li cas pov tseg tuaj nrog hauv tsev luam ntawv?

Khaws 10-15% cov khoom siv ntxiv rau cov ntawv tsis raug. Ib txwm khiav cov ntawv luam tawm ua ntej tag nrho cov khoom.

Q4: Yuav ua li cas yog tias daim ntawv ploj lossis smudge?

Qhov no yog tshwm sim los ntawm mismatched printers, inks los yog cov ntaub ntawv. Ntsuas raws li lub ntiaj teb tiag tiag. Hloov cov khoom siv, hloov kho kho vajtse lossis outsource yog tias muaj teeb meem tshwm sim.

Q5: Thaum twg los xaiv hauv tsev luam ntawv?

Xaiv nyob rau hauv tsev rau kev tsim kho tshiab. Outsource yog tias ntim ntau tshaj 3,000-5,000 lossis koj muaj sijhawm tsawg.